#but based on their comments they started this solely to promote an upcoming album they made

[emthemonster]

[blackkudos]

Teddy Riley

Edward Theodore (Teddy) Riley (born October 8, 1967) is an American singer-songwriter, musician, keyboardist, and record producer credited with the creation of the new jack swing genre. Through his production work with Michael Jackson, Bobby Brown, Doug E. Fresh, Today, Keith Sweat, Heavy D., Usher, Jane Child, etc. and membership of the groups Guy and Blackstreet, Riley is credited with having a massive impact and seminal influence on the formation of contemporary R&B, hip-hop, soul and pop since the 1980s.

Early life

Teddy Riley was raised in St. Nicholas Houses, Harlem, New York. Riley, a child prodigy since the age of 5, began playing instruments in the church. His uncle, who owned the famed Harlem club The Rooftop, built a studio in the club in which Riley would spend most of his time while growing up. By 14, upstate New York rappers began making music to his tracks. Under the guidance of local music producer Gene Griffin, Riley formed the short-lived group Kids at Work. At the age of 17, Riley produced Kool Moe Dee's 12" single, "Go See the Doctor". Released on an independent label in 1986, the song became a crossover hit, reaching #89 on The Billboard Hot 100. Riley had previously worked on the production of Doug E. Fresh and the Get Fresh Crew's "The Show" in 1985.

Career

In 1987, Riley, Aaron Hall, and Timmy Gatling formed the R&B group Guy. Managed by Gene Griffin, Riley's work with Guy pioneered the new jack swing style of R&B, which had been showcased previously in Riley's productions for Keith Sweat ("I Want Her"), Johnny Kemp ("Just Got Paid"), Bobby Brown ("My Prerogative") and among others. Riley infused his own unique blend of hip-hop beats, R&B progressions and the Gospel vocal stylings of Hall to create the archetypal New jack swing sound on Guy's eponymous debut. In 1989, Riley produced Big Daddy Kane's "I Get The Job Done", as well as other work for The Jacksons, The Winans, James Ingram; he also created the highly successful remix of Jane Child, "Don't Wanna Fall in Love", which became a crossover pop smash.

After the release and tour of Guy's second album The Future, Riley co-produced half of Michael Jackson's album Dangerous, on the recommendation of Jackson's long-time producer Quincy Jones. Featuring the Riley co-produced singles "Remember the Time", "Jam" and "In the Closet", Dangerous remains the most successful New jack swing album of all time with 32 million copies sold.

After the disbandment of Guy in 1992, Riley moved to production, performance on and promotion of Wreckx-N-Effect's second albumHard or Smooth. Based in Virginia by this time, Riley discovered The Neptunes during the making of Wreckx-N-Effect's smash hit single "Rump Shaker".

In late 1991, Riley formed a second group, Blackstreet. The group would go on to release several major hits, including "Don't Leave Me" (1997), the number one single "No Diggity" (1996, featuring Dr. Dre and Queen Pen), and "Girlfriend/Boyfriend" (1999, with Janet Jackson, Eve, and Ja Rule). By 2011, the group had disbanded and reformed several times.

In 2000, Riley worked with Spice Girl Melanie B on three tracks – "ABC 123," "I Believe" and "Pack Your S**t"—for her solo debut album, Hot. He also worked on an album with Outsiderz 4 Life, producing "Wil' Out" and other songs.

At the start of 2006, he was part of the New Jack Reunion Tour, featuring Blackstreet and Guy, in addition to After 7, SWV, and Tony Toni Toné. In May 2006 Riley announced that he would be working on two key projects: a new Blackstreet album and a new Guy album.

In June 2008, a fire destroyed Riley's Virginia Beach recording studio. Fire investigators said that an electrical problem caused the blaze that burned the abandoned recording studio. The Virginia Beach Fire Department said lightning in the area also could have been a factor, although there was no direct strike. The empty studio was for sale and was insured for $336,000.

In 2009, Riley performed with Guy at the BET Awards. In the same year, Riley worked with Amerie and Robin Thicke on their respective albums. Leading on from his work on Snoop Dogg's album Ego Trippin' Riley became part of the production supergroup QDT, which features DJ Quik as well as Snoop Dogg. Teddy produced and co-wrote an album track "Teeth" with Lady Gaga for her EPThe Fame Monster. Speaking in March 2010 to Blues & Soul's Pete Lewis – Riley said that he was no longer affiliated with Guy (Riley last performed with the group in October 2010). Riley also said that the current line-up of Blackstreet comprised himself, Chauncey Hannibal, Dave Hollister and Sherman 'J-Stylz' Tinsdale. He confirmed that he was working on a new Blackstreet album, though intended to release his own album – entitled 'TRX' – first. Artists he could possibly be working with for the project included Stevie Wonder, Elton John, plus his own new, upcoming acts. However, Hannibal stopped performing with the group and the lineup became Riley, Dave Hollister, Mark Middleton and Eric Williams. In 2012, Hannibal returned to Blackstreet. Mark Middleton & Eric Williams left the group. The group's lineup now consists of original members Riley, Hannibal, Hollister and newest member Glenn Adams aka Lenny Harold.

In an August 2010, co-executor of the Michael Jackson estate, John Branca, confirmed that a posthumous album of Michael Jackson would be released, containing work done in the previous five years with producers Neff-U, Christopher "Tricky" Stewart and Riley, as well as work written and produced solely by Jackson himself. The album Michael was released on December 14, 2010 in the United States. After the release, several people questioned some of the music Riley produced for the project. Riley insisted all of the songs were sung by Jackson and claimed that vocal artifacts were added from overprocessing Jackson's voice. However, Riley made comments in an interview with Dan Dodds (aka Soul Jones) in which he stated that there were some elements of his voice in the music. "They may use some elements from me, put together ideas but I haven't been working on the new album" Riley is reported to have said.

Recently, Riley has stepped into the Korean music market. Riley worked with singer/rapper Jay Park on an English track titled "Demon", which was originally meant for Michael Jackson. Riley produced a mini album for the Korean girl group RaNia.

Riley is one of the producers part of the production team QDT, with DJ Quik and Snoop Dogg. He produced the tracks "Believe" and "Flow" for the Twenty album of the R&B group Boyz II Men. He has also produced Korean girl group Girls' Generation's single "The Boys" for the group's first international release. He has also produced songs for Girls' Generation's labelmates SHINee and EXO. He worked with Shinee on "Beautiful", "Shine" and "Dangerous" from their two part third Korean studio album. Riley also produced the songs "MILK" and "All Night" for f(x)'s third studio album Red Light and "What Is Love" for Exo's prologue single .

Albums

Solo: Black Rock (Unreleased)

Guy: Guy discography

Blackstreet: Blackstreet discography

List of songs written by Teddy Riley

The Boys (Girls' Generation-The Boys (2011))

Check (Girls' Generation-Lion Heart (2015))

Call Me Baby - EXO (2015)

Beautiful - EXO (2015)

Already (Taemin-Press It (2016))

http://wikipedia.thetimetube.com/?q=Teddy+Riley&lang=en

[sualkmedeiors]

What Innovative Marketers Can Learn From Taylor Swift

For most marketers, the idea of strategically “going dark” on social media screams marketing faux pas. From irregular posting to unorganized content, a mismanaged marketing calendar is nothing but blatant disregard for best practices. And in today’s marketing industry, companies live and die based on the organizational quality of their content calendars. Yet, when it comes to creating a marketing strategy for a major music mogul like Taylor Swift, you’re able to create whatever social strategy is in your ‘wildest dreams.’

In this blog, I’ll cover how Taylor Swift used social media in a disruptive and innovative way and what marketers can learn from this approach.

 Swift’s Strategy

In anticipation of her upcoming album, Swift began to quietly pull the shades on her social media activity, until finally committing to discontinuing altogether. This act left many to question her lack of engagement as perhaps a temporary retreat from the spotlight. Even in the midst of a new boyfriend and a sexual assault lawsuit, Swift maintained her minimalist online presence. Until August 21st.

On that day, Swift graced her fans with the announcement of her new album, “Reputation,” via a string of coordinated posts across her Instagram, Twitter, and Facebook pages. While major announcements are commonly released via social media, Swift adds her own twist to the popular promotional channel to garner a significant amount of unobstructed attention.

A Blank Space

In an unconventional move, she deleted all former posts, allowing her page to solely focus on her upcoming release. By deliberately deleting her social past, she was able to capture the attention of her fans and shift the focus toward her future. It is a blank canvas and a fresh new start, to reinvent the way her fans, and the media alike, view her brand. With this move, she guided us away from past projects and outside gossip while commanding our concentration.

Her social media strategy directly aligns with the theme of her first release “Look What You Made Me Do.” In this song, half way through we can hear Taylor answer a phone and proclaim that the old Taylor can’t be reached because “she’s dead.” This line validates her social absence and erasure of memories.

Now, it has been almost 11 years since Taylor debuted her first song “Our Song,” winning over the hearts of teenagers across the country. Teenagers who instantly related to her catchy first-love heartbreak ballads and girl next door familiarity. But as her fans aged in order to stay relevant, Swift’s brand had to continue to grow and evolve as well. She no longer caters to a fan base who is day dreaming about Prince Charming, but a more mature, more rebellious base who create their own fairy tales. Her fans no longer want to see her as a sweet, curly haired country crossover who tells them ‘shake it off’ when critics’ chatter becomes deafening. They demand a role model who boldly stands up to her critics and sets a brave precedent for future engagement. And with one of the most popular songs on the radio, when Taylor stands up to her detractors, she ends up being the one getting the last laugh—all the way to the bank.

Today’s consumers are being marketed to at an ever-increasing rate. While Taylor has a very large and loyal fan base, her constant reinvention and ability to stay current with her supporters will continue to boost her brand and secure her legacy for years to come. Even if that means incorporating a little self-deprecation and mockery of former selves, and even those former selves that have won her 10 Grammys to date. Taylor’s strategy includes throwing shade at past celebrity feuds, fueling the story of her new music video, and serving as the ultimate ‘clap back.’

While most brands will be unwilling to adopt this same type of marketing strategy, Taylor’s unique approach to social media reinvention gives her the ability to take control of her brand’s narrative and re-establish her relevancy to her loyal fan base. Even as one of the most successful and popular music artists of our generation, she doesn’t rest on her past success to continuously propel her future endeavors. She puts herself in the driver seat of her brand and lets us know that we are along for the ride.

Driving Your Brand’s Narrative

As marketers, we can embrace her strategy by continuously pushing social media norms and always keep a finger on the pulse of our customers. Today’s customers demand a marketing strategy that cuts through the traditional babble and creates an experience that rises above the noise and speaks to them on an individual level. Even industry leaders can embrace a marketing plan that goes beyond content calendars and organized social strategy and delivers an exceptional and fresh customer experience. As marketers, we cannot continue to play it safe, or our efforts will always fall short, being buried under past publicity. We must take the wheel and drive our brands narrative, guide our customer’s attention, and create an experience unmatched by our competitors.

Whether you love her, hate her, or don’t even know who she is, Taylor Swift’s marketing savvy is something of note. What can you take from her strategy to apply to your brand? What wouldn’t work for your company? We’d love to hear about how this applies to you and your company! Or share any lessons that you’ve gleaned from pop culture and incorporated into your marketing in the comments below.

The post What Innovative Marketers Can Learn From Taylor Swift appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

from http://feedproxy.google.com/~r/modernb2bmarketing/~3/xhcOUF18hIA/innovative-marketers-can-learn-taylor-swift.html

[zacdhaenkeau]

What Innovative Marketers Can Learn From Taylor Swift

For most marketers, the idea of strategically “going dark” on social media screams marketing faux pas. From irregular posting to unorganized content, a mismanaged marketing calendar is nothing but blatant disregard for best practices. And in today’s marketing industry, companies live and die based on the organizational quality of their content calendars. Yet, when it comes to creating a marketing strategy for a major music mogul like Taylor Swift, you’re able to create whatever social strategy is in your ‘wildest dreams.’

In this blog, I’ll cover how Taylor Swift used social media in a disruptive and innovative way and what marketers can learn from this approach.

 Swift’s Strategy

In anticipation of her upcoming album, Swift began to quietly pull the shades on her social media activity, until finally committing to discontinuing altogether. This act left many to question her lack of engagement as perhaps a temporary retreat from the spotlight. Even in the midst of a new boyfriend and a sexual assault lawsuit, Swift maintained her minimalist online presence. Until August 21st.

On that day, Swift graced her fans with the announcement of her new album, “Reputation,” via a string of coordinated posts across her Instagram, Twitter, and Facebook pages. While major announcements are commonly released via social media, Swift adds her own twist to the popular promotional channel to garner a significant amount of unobstructed attention.

A Blank Space

In an unconventional move, she deleted all former posts, allowing her page to solely focus on her upcoming release. By deliberately deleting her social past, she was able to capture the attention of her fans and shift the focus toward her future. It is a blank canvas and a fresh new start, to reinvent the way her fans, and the media alike, view her brand. With this move, she guided us away from past projects and outside gossip while commanding our concentration.

Her social media strategy directly aligns with the theme of her first release “Look What You Made Me Do.” In this song, half way through we can hear Taylor answer a phone and proclaim that the old Taylor can’t be reached because “she’s dead.” This line validates her social absence and erasure of memories.

Now, it has been almost 11 years since Taylor debuted her first song “Our Song,” winning over the hearts of teenagers across the country. Teenagers who instantly related to her catchy first-love heartbreak ballads and girl next door familiarity. But as her fans aged in order to stay relevant, Swift’s brand had to continue to grow and evolve as well. She no longer caters to a fan base who is day dreaming about Prince Charming, but a more mature, more rebellious base who create their own fairy tales. Her fans no longer want to see her as a sweet, curly haired country crossover who tells them ‘shake it off’ when critics’ chatter becomes deafening. They demand a role model who boldly stands up to her critics and sets a brave precedent for future engagement. And with one of the most popular songs on the radio, when Taylor stands up to her detractors, she ends up being the one getting the last laugh—all the way to the bank.

Today’s consumers are being marketed to at an ever-increasing rate. While Taylor has a very large and loyal fan base, her constant reinvention and ability to stay current with her supporters will continue to boost her brand and secure her legacy for years to come. Even if that means incorporating a little self-deprecation and mockery of former selves, and even those former selves that have won her 10 Grammys to date. Taylor’s strategy includes throwing shade at past celebrity feuds, fueling the story of her new music video, and serving as the ultimate ‘clap back.’

While most brands will be unwilling to adopt this same type of marketing strategy, Taylor’s unique approach to social media reinvention gives her the ability to take control of her brand’s narrative and re-establish her relevancy to her loyal fan base. Even as one of the most successful and popular music artists of our generation, she doesn’t rest on her past success to continuously propel her future endeavors. She puts herself in the driver seat of her brand and lets us know that we are along for the ride.

Driving Your Brand’s Narrative

As marketers, we can embrace her strategy by continuously pushing social media norms and always keep a finger on the pulse of our customers. Today’s customers demand a marketing strategy that cuts through the traditional babble and creates an experience that rises above the noise and speaks to them on an individual level. Even industry leaders can embrace a marketing plan that goes beyond content calendars and organized social strategy and delivers an exceptional and fresh customer experience. As marketers, we cannot continue to play it safe, or our efforts will always fall short, being buried under past publicity. We must take the wheel and drive our brands narrative, guide our customer’s attention, and create an experience unmatched by our competitors.

Whether you love her, hate her, or don’t even know who she is, Taylor Swift’s marketing savvy is something of note. What can you take from her strategy to apply to your brand? What wouldn’t work for your company? We’d love to hear about how this applies to you and your company! Or share any lessons that you’ve gleaned from pop culture and incorporated into your marketing in the comments below.

The post What Innovative Marketers Can Learn From Taylor Swift appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

from RSSMix.com Mix ID 8217493 http://blog.marketo.com/2017/08/innovative-marketers-can-learn-taylor-swift.html

[maxslogic25]

What Innovative Marketers Can Learn From Taylor Swift

For most marketers, the idea of strategically “going dark” on social media screams marketing faux pas. From irregular posting to unorganized content, a mismanaged marketing calendar is nothing but blatant disregard for best practices. And in today’s marketing industry, companies live and die based on the organizational quality of their content calendars. Yet, when it comes to creating a marketing strategy for a major music mogul like Taylor Swift, you’re able to create whatever social strategy is in your ‘wildest dreams.’

In this blog, I’ll cover how Taylor Swift used social media in a disruptive and innovative way and what marketers can learn from this approach.

 Swift’s Strategy

In anticipation of her upcoming album, Swift began to quietly pull the shades on her social media activity, until finally committing to discontinuing altogether. This act left many to question her lack of engagement as perhaps a temporary retreat from the spotlight. Even in the midst of a new boyfriend and a sexual assault lawsuit, Swift maintained her minimalist online presence. Until August 21st.

On that day, Swift graced her fans with the announcement of her new album, “Reputation,” via a string of coordinated posts across her Instagram, Twitter, and Facebook pages. While major announcements are commonly released via social media, Swift adds her own twist to the popular promotional channel to garner a significant amount of unobstructed attention.

A Blank Space

In an unconventional move, she deleted all former posts, allowing her page to solely focus on her upcoming release. By deliberately deleting her social past, she was able to capture the attention of her fans and shift the focus toward her future. It is a blank canvas and a fresh new start, to reinvent the way her fans, and the media alike, view her brand. With this move, she guided us away from past projects and outside gossip while commanding our concentration.

Her social media strategy directly aligns with the theme of her first release “Look What You Made Me Do.” In this song, half way through we can hear Taylor answer a phone and proclaim that the old Taylor can’t be reached because “she’s dead.” This line validates her social absence and erasure of memories.

Now, it has been almost 11 years since Taylor debuted her first song “Our Song,” winning over the hearts of teenagers across the country. Teenagers who instantly related to her catchy first-love heartbreak ballads and girl next door familiarity. But as her fans aged in order to stay relevant, Swift’s brand had to continue to grow and evolve as well. She no longer caters to a fan base who is day dreaming about Prince Charming, but a more mature, more rebellious base who create their own fairy tales. Her fans no longer want to see her as a sweet, curly haired country crossover who tells them ‘shake it off’ when critics’ chatter becomes deafening. They demand a role model who boldly stands up to her critics and sets a brave precedent for future engagement. And with one of the most popular songs on the radio, when Taylor stands up to her detractors, she ends up being the one getting the last laugh—all the way to the bank.

Today’s consumers are being marketed to at an ever-increasing rate. While Taylor has a very large and loyal fan base, her constant reinvention and ability to stay current with her supporters will continue to boost her brand and secure her legacy for years to come. Even if that means incorporating a little self-deprecation and mockery of former selves, and even those former selves that have won her 10 Grammys to date. Taylor’s strategy includes throwing shade at past celebrity feuds, fueling the story of her new music video, and serving as the ultimate ‘clap back.’

While most brands will be unwilling to adopt this same type of marketing strategy, Taylor’s unique approach to social media reinvention gives her the ability to take control of her brand’s narrative and re-establish her relevancy to her loyal fan base. Even as one of the most successful and popular music artists of our generation, she doesn’t rest on her past success to continuously propel her future endeavors. She puts herself in the driver seat of her brand and lets us know that we are along for the ride.

Driving Your Brand’s Narrative

As marketers, we can embrace her strategy by continuously pushing social media norms and always keep a finger on the pulse of our customers. Today’s customers demand a marketing strategy that cuts through the traditional babble and creates an experience that rises above the noise and speaks to them on an individual level. Even industry leaders can embrace a marketing plan that goes beyond content calendars and organized social strategy and delivers an exceptional and fresh customer experience. As marketers, we cannot continue to play it safe, or our efforts will always fall short, being buried under past publicity. We must take the wheel and drive our brands narrative, guide our customer’s attention, and create an experience unmatched by our competitors.

Whether you love her, hate her, or don’t even know who she is, Taylor Swift’s marketing savvy is something of note. What can you take from her strategy to apply to your brand? What wouldn’t work for your company? We’d love to hear about how this applies to you and your company! Or share any lessons that you’ve gleaned from pop culture and incorporated into your marketing in the comments below.

The post What Innovative Marketers Can Learn From Taylor Swift appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

from RSSMix.com Mix ID 8217493 http://blog.marketo.com/2017/08/innovative-marketers-can-learn-taylor-swift.html

[racheltgibsau]

What Innovative Marketers Can Learn From Taylor Swift

For most marketers, the idea of strategically “going dark” on social media screams marketing faux pas. From irregular posting to unorganized content, a mismanaged marketing calendar is nothing but blatant disregard for best practices. And in today’s marketing industry, companies live and die based on the organizational quality of their content calendars. Yet, when it comes to creating a marketing strategy for a major music mogul like Taylor Swift, you’re able to create whatever social strategy is in your ‘wildest dreams.’

In this blog, I’ll cover how Taylor Swift used social media in a disruptive and innovative way and what marketers can learn from this approach.

 Swift’s Strategy

In anticipation of her upcoming album, Swift began to quietly pull the shades on her social media activity, until finally committing to discontinuing altogether. This act left many to question her lack of engagement as perhaps a temporary retreat from the spotlight. Even in the midst of a new boyfriend and a sexual assault lawsuit, Swift maintained her minimalist online presence. Until August 21st.

On that day, Swift graced her fans with the announcement of her new album, “Reputation,” via a string of coordinated posts across her Instagram, Twitter, and Facebook pages. While major announcements are commonly released via social media, Swift adds her own twist to the popular promotional channel to garner a significant amount of unobstructed attention.

A Blank Space

In an unconventional move, she deleted all former posts, allowing her page to solely focus on her upcoming release. By deliberately deleting her social past, she was able to capture the attention of her fans and shift the focus toward her future. It is a blank canvas and a fresh new start, to reinvent the way her fans, and the media alike, view her brand. With this move, she guided us away from past projects and outside gossip while commanding our concentration.

Her social media strategy directly aligns with the theme of her first release “Look What You Made Me Do.” In this song, half way through we can hear Taylor answer a phone and proclaim that the old Taylor can’t be reached because “she’s dead.” This line validates her social absence and erasure of memories.

Now, it has been almost 11 years since Taylor debuted her first song “Our Song,” winning over the hearts of teenagers across the country. Teenagers who instantly related to her catchy first-love heartbreak ballads and girl next door familiarity. But as her fans aged in order to stay relevant, Swift’s brand had to continue to grow and evolve as well. She no longer caters to a fan base who is day dreaming about Prince Charming, but a more mature, more rebellious base who create their own fairy tales. Her fans no longer want to see her as a sweet, curly haired country crossover who tells them ‘shake it off’ when critics’ chatter becomes deafening. They demand a role model who boldly stands up to her critics and sets a brave precedent for future engagement. And with one of the most popular songs on the radio, when Taylor stands up to her detractors, she ends up being the one getting the last laugh—all the way to the bank.

Today’s consumers are being marketed to at an ever-increasing rate. While Taylor has a very large and loyal fan base, her constant reinvention and ability to stay current with her supporters will continue to boost her brand and secure her legacy for years to come. Even if that means incorporating a little self-deprecation and mockery of former selves, and even those former selves that have won her 10 Grammys to date. Taylor’s strategy includes throwing shade at past celebrity feuds, fueling the story of her new music video, and serving as the ultimate ‘clap back.’

While most brands will be unwilling to adopt this same type of marketing strategy, Taylor’s unique approach to social media reinvention gives her the ability to take control of her brand’s narrative and re-establish her relevancy to her loyal fan base. Even as one of the most successful and popular music artists of our generation, she doesn’t rest on her past success to continuously propel her future endeavors. She puts herself in the driver seat of her brand and lets us know that we are along for the ride.

Driving Your Brand’s Narrative

As marketers, we can embrace her strategy by continuously pushing social media norms and always keep a finger on the pulse of our customers. Today’s customers demand a marketing strategy that cuts through the traditional babble and creates an experience that rises above the noise and speaks to them on an individual level. Even industry leaders can embrace a marketing plan that goes beyond content calendars and organized social strategy and delivers an exceptional and fresh customer experience. As marketers, we cannot continue to play it safe, or our efforts will always fall short, being buried under past publicity. We must take the wheel and drive our brands narrative, guide our customer’s attention, and create an experience unmatched by our competitors.

Whether you love her, hate her, or don’t even know who she is, Taylor Swift’s marketing savvy is something of note. What can you take from her strategy to apply to your brand? What wouldn’t work for your company? We’d love to hear about how this applies to you and your company! Or share any lessons that you’ve gleaned from pop culture and incorporated into your marketing in the comments below.

The post What Innovative Marketers Can Learn From Taylor Swift appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

from RSSMix.com Mix ID 8217493 http://blog.marketo.com/2017/08/innovative-marketers-can-learn-taylor-swift.html

[archiebwoollard]

What Innovative Marketers Can Learn From Taylor Swift

For most marketers, the idea of strategically “going dark” on social media screams marketing faux pas. From irregular posting to unorganized content, a mismanaged marketing calendar is nothing but blatant disregard for best practices. And in today’s marketing industry, companies live and die based on the organizational quality of their content calendars. Yet, when it comes to creating a marketing strategy for a major music mogul like Taylor Swift, you’re able to create whatever social strategy is in your ‘wildest dreams.’

In this blog, I’ll cover how Taylor Swift used social media in a disruptive and innovative way and what marketers can learn from this approach.

 Swift’s Strategy

In anticipation of her upcoming album, Swift began to quietly pull the shades on her social media activity, until finally committing to discontinuing altogether. This act left many to question her lack of engagement as perhaps a temporary retreat from the spotlight. Even in the midst of a new boyfriend and a sexual assault lawsuit, Swift maintained her minimalist online presence. Until August 21st.

On that day, Swift graced her fans with the announcement of her new album, “Reputation,” via a string of coordinated posts across her Instagram, Twitter, and Facebook pages. While major announcements are commonly released via social media, Swift adds her own twist to the popular promotional channel to garner a significant amount of unobstructed attention.

A Blank Space

In an unconventional move, she deleted all former posts, allowing her page to solely focus on her upcoming release. By deliberately deleting her social past, she was able to capture the attention of her fans and shift the focus toward her future. It is a blank canvas and a fresh new start, to reinvent the way her fans, and the media alike, view her brand. With this move, she guided us away from past projects and outside gossip while commanding our concentration.

Her social media strategy directly aligns with the theme of her first release “Look What You Made Me Do.” In this song, half way through we can hear Taylor answer a phone and proclaim that the old Taylor can’t be reached because “she’s dead.” This line validates her social absence and erasure of memories.

Now, it has been almost 11 years since Taylor debuted her first song “Our Song,” winning over the hearts of teenagers across the country. Teenagers who instantly related to her catchy first-love heartbreak ballads and girl next door familiarity. But as her fans aged in order to stay relevant, Swift’s brand had to continue to grow and evolve as well. She no longer caters to a fan base who is day dreaming about Prince Charming, but a more mature, more rebellious base who create their own fairy tales. Her fans no longer want to see her as a sweet, curly haired country crossover who tells them ‘shake it off’ when critics’ chatter becomes deafening. They demand a role model who boldly stands up to her critics and sets a brave precedent for future engagement. And with one of the most popular songs on the radio, when Taylor stands up to her detractors, she ends up being the one getting the last laugh—all the way to the bank.

Today’s consumers are being marketed to at an ever-increasing rate. While Taylor has a very large and loyal fan base, her constant reinvention and ability to stay current with her supporters will continue to boost her brand and secure her legacy for years to come. Even if that means incorporating a little self-deprecation and mockery of former selves, and even those former selves that have won her 10 Grammys to date. Taylor’s strategy includes throwing shade at past celebrity feuds, fueling the story of her new music video, and serving as the ultimate ‘clap back.’

While most brands will be unwilling to adopt this same type of marketing strategy, Taylor’s unique approach to social media reinvention gives her the ability to take control of her brand’s narrative and re-establish her relevancy to her loyal fan base. Even as one of the most successful and popular music artists of our generation, she doesn’t rest on her past success to continuously propel her future endeavors. She puts herself in the driver seat of her brand and lets us know that we are along for the ride.

Driving Your Brand’s Narrative

As marketers, we can embrace her strategy by continuously pushing social media norms and always keep a finger on the pulse of our customers. Today’s customers demand a marketing strategy that cuts through the traditional babble and creates an experience that rises above the noise and speaks to them on an individual level. Even industry leaders can embrace a marketing plan that goes beyond content calendars and organized social strategy and delivers an exceptional and fresh customer experience. As marketers, we cannot continue to play it safe, or our efforts will always fall short, being buried under past publicity. We must take the wheel and drive our brands narrative, guide our customer’s attention, and create an experience unmatched by our competitors.

Whether you love her, hate her, or don’t even know who she is, Taylor Swift’s marketing savvy is something of note. What can you take from her strategy to apply to your brand? What wouldn’t work for your company? We’d love to hear about how this applies to you and your company! Or share any lessons that you’ve gleaned from pop culture and incorporated into your marketing in the comments below.

The post What Innovative Marketers Can Learn From Taylor Swift appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

from RSSMix.com Mix ID 8217493 http://blog.marketo.com/2017/08/innovative-marketers-can-learn-taylor-swift.html

[sualkmedeiors]

What Innovative Marketers Can Learn From Taylor Swift

For most marketers, the idea of strategically “going dark” on social media screams marketing faux pas. From irregular posting to unorganized content, a mismanaged marketing calendar is nothing but blatant disregard for best practices. And in today’s marketing industry, companies live and die based on the organizational quality of their content calendars. Yet, when it comes to creating a marketing strategy for a major music mogul like Taylor Swift, you’re able to create whatever social strategy is in your ‘wildest dreams.’

In this blog, I’ll cover how Taylor Swift used social media in a disruptive and innovative way and what marketers can learn from this approach.

 Swift’s Strategy

In anticipation of her upcoming album, Swift began to quietly pull the shades on her social media activity, until finally committing to discontinuing altogether. This act left many to question her lack of engagement as perhaps a temporary retreat from the spotlight. Even in the midst of a new boyfriend and a sexual assault lawsuit, Swift maintained her minimalist online presence. Until August 21st.

On that day, Swift graced her fans with the announcement of her new album, “Reputation,” via a string of coordinated posts across her Instagram, Twitter, and Facebook pages. While major announcements are commonly released via social media, Swift adds her own twist to the popular promotional channel to garner a significant amount of unobstructed attention.

A Blank Space

In an unconventional move, she deleted all former posts, allowing her page to solely focus on her upcoming release. By deliberately deleting her social past, she was able to capture the attention of her fans and shift the focus toward her future. It is a blank canvas and a fresh new start, to reinvent the way her fans, and the media alike, view her brand. With this move, she guided us away from past projects and outside gossip while commanding our concentration.

Her social media strategy directly aligns with the theme of her first release “Look What You Made Me Do.” In this song, half way through we can hear Taylor answer a phone and proclaim that the old Taylor can’t be reached because “she’s dead.” This line validates her social absence and erasure of memories.

Now, it has been almost 11 years since Taylor debuted her first song “Our Song,” winning over the hearts of teenagers across the country. Teenagers who instantly related to her catchy first-love heartbreak ballads and girl next door familiarity. But as her fans aged in order to stay relevant, Swift’s brand had to continue to grow and evolve as well. She no longer caters to a fan base who is day dreaming about Prince Charming, but a more mature, more rebellious base who create their own fairy tales. Her fans no longer want to see her as a sweet, curly haired country crossover who tells them ‘shake it off’ when critics’ chatter becomes deafening. They demand a role model who boldly stands up to her critics and sets a brave precedent for future engagement. And with one of the most popular songs on the radio, when Taylor stands up to her detractors, she ends up being the one getting the last laugh—all the way to the bank.

Today’s consumers are being marketed to at an ever-increasing rate. While Taylor has a very large and loyal fan base, her constant reinvention and ability to stay current with her supporters will continue to boost her brand and secure her legacy for years to come. Even if that means incorporating a little self-deprecation and mockery of former selves, and even those former selves that have won her 10 Grammys to date. Taylor’s strategy includes throwing shade at past celebrity feuds, fueling the story of her new music video, and serving as the ultimate ‘clap back.’

While most brands will be unwilling to adopt this same type of marketing strategy, Taylor’s unique approach to social media reinvention gives her the ability to take control of her brand’s narrative and re-establish her relevancy to her loyal fan base. Even as one of the most successful and popular music artists of our generation, she doesn’t rest on her past success to continuously propel her future endeavors. She puts herself in the driver seat of her brand and lets us know that we are along for the ride.

Driving Your Brand’s Narrative

As marketers, we can embrace her strategy by continuously pushing social media norms and always keep a finger on the pulse of our customers. Today’s customers demand a marketing strategy that cuts through the traditional babble and creates an experience that rises above the noise and speaks to them on an individual level. Even industry leaders can embrace a marketing plan that goes beyond content calendars and organized social strategy and delivers an exceptional and fresh customer experience. As marketers, we cannot continue to play it safe, or our efforts will always fall short, being buried under past publicity. We must take the wheel and drive our brands narrative, guide our customer’s attention, and create an experience unmatched by our competitors.

Whether you love her, hate her, or don’t even know who she is, Taylor Swift’s marketing savvy is something of note. What can you take from her strategy to apply to your brand? What wouldn’t work for your company? We’d love to hear about how this applies to you and your company! Or share any lessons that you’ve gleaned from pop culture and incorporated into your marketing in the comments below.

The post What Innovative Marketers Can Learn From Taylor Swift appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

from http://feedproxy.google.com/~r/modernb2bmarketing/~3/xhcOUF18hIA/innovative-marketers-can-learn-taylor-swift.html

[sualkmedeiors]

What Innovative Marketers Can Learn From Taylor Swift

For most marketers, the idea of strategically “going dark” on social media screams marketing faux pas. From irregular posting to unorganized content, a mismanaged marketing calendar is nothing but blatant disregard for best practices. And in today’s marketing industry, companies live and die based on the organizational quality of their content calendars. Yet, when it comes to creating a marketing strategy for a major music mogul like Taylor Swift, you’re able to create whatever social strategy is in your ‘wildest dreams.’

In this blog, I’ll cover how Taylor Swift used social media in a disruptive and innovative way and what marketers can learn from this approach.

 Swift’s Strategy

In anticipation of her upcoming album, Swift began to quietly pull the shades on her social media activity, until finally committing to discontinuing altogether. This act left many to question her lack of engagement as perhaps a temporary retreat from the spotlight. Even in the midst of a new boyfriend and a sexual assault lawsuit, Swift maintained her minimalist online presence. Until August 21st.

On that day, Swift graced her fans with the announcement of her new album, “Reputation,” via a string of coordinated posts across her Instagram, Twitter, and Facebook pages. While major announcements are commonly released via social media, Swift adds her own twist to the popular promotional channel to garner a significant amount of unobstructed attention.

A Blank Space

In an unconventional move, she deleted all former posts, allowing her page to solely focus on her upcoming release. By deliberately deleting her social past, she was able to capture the attention of her fans and shift the focus toward her future. It is a blank canvas and a fresh new start, to reinvent the way her fans, and the media alike, view her brand. With this move, she guided us away from past projects and outside gossip while commanding our concentration.

Her social media strategy directly aligns with the theme of her first release “Look What You Made Me Do.” In this song, half way through we can hear Taylor answer a phone and proclaim that the old Taylor can’t be reached because “she’s dead.” This line validates her social absence and erasure of memories.

Now, it has been almost 11 years since Taylor debuted her first song “Our Song,” winning over the hearts of teenagers across the country. Teenagers who instantly related to her catchy first-love heartbreak ballads and girl next door familiarity. But as her fans aged in order to stay relevant, Swift’s brand had to continue to grow and evolve as well. She no longer caters to a fan base who is day dreaming about Prince Charming, but a more mature, more rebellious base who create their own fairy tales. Her fans no longer want to see her as a sweet, curly haired country crossover who tells them ‘shake it off’ when critics’ chatter becomes deafening. They demand a role model who boldly stands up to her critics and sets a brave precedent for future engagement. And with one of the most popular songs on the radio, when Taylor stands up to her detractors, she ends up being the one getting the last laugh—all the way to the bank.

Today’s consumers are being marketed to at an ever-increasing rate. While Taylor has a very large and loyal fan base, her constant reinvention and ability to stay current with her supporters will continue to boost her brand and secure her legacy for years to come. Even if that means incorporating a little self-deprecation and mockery of former selves, and even those former selves that have won her 10 Grammys to date. Taylor’s strategy includes throwing shade at past celebrity feuds, fueling the story of her new music video, and serving as the ultimate ‘clap back.’

While most brands will be unwilling to adopt this same type of marketing strategy, Taylor’s unique approach to social media reinvention gives her the ability to take control of her brand’s narrative and re-establish her relevancy to her loyal fan base. Even as one of the most successful and popular music artists of our generation, she doesn’t rest on her past success to continuously propel her future endeavors. She puts herself in the driver seat of her brand and lets us know that we are along for the ride.

Driving Your Brand’s Narrative

As marketers, we can embrace her strategy by continuously pushing social media norms and always keep a finger on the pulse of our customers. Today’s customers demand a marketing strategy that cuts through the traditional babble and creates an experience that rises above the noise and speaks to them on an individual level. Even industry leaders can embrace a marketing plan that goes beyond content calendars and organized social strategy and delivers an exceptional and fresh customer experience. As marketers, we cannot continue to play it safe, or our efforts will always fall short, being buried under past publicity. We must take the wheel and drive our brands narrative, guide our customer’s attention, and create an experience unmatched by our competitors.

Whether you love her, hate her, or don’t even know who she is, Taylor Swift’s marketing savvy is something of note. What can you take from her strategy to apply to your brand? What wouldn’t work for your company? We’d love to hear about how this applies to you and your company! Or share any lessons that you’ve gleaned from pop culture and incorporated into your marketing in the comments below.

The post What Innovative Marketers Can Learn From Taylor Swift appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

from http://feedproxy.google.com/~r/modernb2bmarketing/~3/xhcOUF18hIA/innovative-marketers-can-learn-taylor-swift.html

[sualkmedeiors]

What Innovative Marketers Can Learn From Taylor Swift

For most marketers, the idea of strategically “going dark” on social media screams marketing faux pas. From irregular posting to unorganized content, a mismanaged marketing calendar is nothing but blatant disregard for best practices. And in today’s marketing industry, companies live and die based on the organizational quality of their content calendars. Yet, when it comes to creating a marketing strategy for a major music mogul like Taylor Swift, you’re able to create whatever social strategy is in your ‘wildest dreams.’

In this blog, I’ll cover how Taylor Swift used social media in a disruptive and innovative way and what marketers can learn from this approach.

 Swift’s Strategy

In anticipation of her upcoming album, Swift began to quietly pull the shades on her social media activity, until finally committing to discontinuing altogether. This act left many to question her lack of engagement as perhaps a temporary retreat from the spotlight. Even in the midst of a new boyfriend and a sexual assault lawsuit, Swift maintained her minimalist online presence. Until August 21st.

On that day, Swift graced her fans with the announcement of her new album, “Reputation,” via a string of coordinated posts across her Instagram, Twitter, and Facebook pages. While major announcements are commonly released via social media, Swift adds her own twist to the popular promotional channel to garner a significant amount of unobstructed attention.

A Blank Space

In an unconventional move, she deleted all former posts, allowing her page to solely focus on her upcoming release. By deliberately deleting her social past, she was able to capture the attention of her fans and shift the focus toward her future. It is a blank canvas and a fresh new start, to reinvent the way her fans, and the media alike, view her brand. With this move, she guided us away from past projects and outside gossip while commanding our concentration.

Her social media strategy directly aligns with the theme of her first release “Look What You Made Me Do.” In this song, half way through we can hear Taylor answer a phone and proclaim that the old Taylor can’t be reached because “she’s dead.” This line validates her social absence and erasure of memories.

Now, it has been almost 11 years since Taylor debuted her first song “Our Song,” winning over the hearts of teenagers across the country. Teenagers who instantly related to her catchy first-love heartbreak ballads and girl next door familiarity. But as her fans aged in order to stay relevant, Swift’s brand had to continue to grow and evolve as well. She no longer caters to a fan base who is day dreaming about Prince Charming, but a more mature, more rebellious base who create their own fairy tales. Her fans no longer want to see her as a sweet, curly haired country crossover who tells them ‘shake it off’ when critics’ chatter becomes deafening. They demand a role model who boldly stands up to her critics and sets a brave precedent for future engagement. And with one of the most popular songs on the radio, when Taylor stands up to her detractors, she ends up being the one getting the last laugh—all the way to the bank.

Today’s consumers are being marketed to at an ever-increasing rate. While Taylor has a very large and loyal fan base, her constant reinvention and ability to stay current with her supporters will continue to boost her brand and secure her legacy for years to come. Even if that means incorporating a little self-deprecation and mockery of former selves, and even those former selves that have won her 10 Grammys to date. Taylor’s strategy includes throwing shade at past celebrity feuds, fueling the story of her new music video, and serving as the ultimate ‘clap back.’

While most brands will be unwilling to adopt this same type of marketing strategy, Taylor’s unique approach to social media reinvention gives her the ability to take control of her brand’s narrative and re-establish her relevancy to her loyal fan base. Even as one of the most successful and popular music artists of our generation, she doesn’t rest on her past success to continuously propel her future endeavors. She puts herself in the driver seat of her brand and lets us know that we are along for the ride.

Driving Your Brand’s Narrative

As marketers, we can embrace her strategy by continuously pushing social media norms and always keep a finger on the pulse of our customers. Today’s customers demand a marketing strategy that cuts through the traditional babble and creates an experience that rises above the noise and speaks to them on an individual level. Even industry leaders can embrace a marketing plan that goes beyond content calendars and organized social strategy and delivers an exceptional and fresh customer experience. As marketers, we cannot continue to play it safe, or our efforts will always fall short, being buried under past publicity. We must take the wheel and drive our brands narrative, guide our customer’s attention, and create an experience unmatched by our competitors.

Whether you love her, hate her, or don’t even know who she is, Taylor Swift’s marketing savvy is something of note. What can you take from her strategy to apply to your brand? What wouldn’t work for your company? We’d love to hear about how this applies to you and your company! Or share any lessons that you’ve gleaned from pop culture and incorporated into your marketing in the comments below.

The post What Innovative Marketers Can Learn From Taylor Swift appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

from http://feedproxy.google.com/~r/modernb2bmarketing/~3/xhcOUF18hIA/innovative-marketers-can-learn-taylor-swift.html

[sualkmedeiors]

What Innovative Marketers Can Learn From Taylor Swift

For most marketers, the idea of strategically “going dark” on social media screams marketing faux pas. From irregular posting to unorganized content, a mismanaged marketing calendar is nothing but blatant disregard for best practices. And in today’s marketing industry, companies live and die based on the organizational quality of their content calendars. Yet, when it comes to creating a marketing strategy for a major music mogul like Taylor Swift, you’re able to create whatever social strategy is in your ‘wildest dreams.’

In this blog, I’ll cover how Taylor Swift used social media in a disruptive and innovative way and what marketers can learn from this approach.

 Swift’s Strategy

In anticipation of her upcoming album, Swift began to quietly pull the shades on her social media activity, until finally committing to discontinuing altogether. This act left many to question her lack of engagement as perhaps a temporary retreat from the spotlight. Even in the midst of a new boyfriend and a sexual assault lawsuit, Swift maintained her minimalist online presence. Until August 21st.

On that day, Swift graced her fans with the announcement of her new album, “Reputation,” via a string of coordinated posts across her Instagram, Twitter, and Facebook pages. While major announcements are commonly released via social media, Swift adds her own twist to the popular promotional channel to garner a significant amount of unobstructed attention.

A Blank Space

In an unconventional move, she deleted all former posts, allowing her page to solely focus on her upcoming release. By deliberately deleting her social past, she was able to capture the attention of her fans and shift the focus toward her future. It is a blank canvas and a fresh new start, to reinvent the way her fans, and the media alike, view her brand. With this move, she guided us away from past projects and outside gossip while commanding our concentration.

Her social media strategy directly aligns with the theme of her first release “Look What You Made Me Do.” In this song, half way through we can hear Taylor answer a phone and proclaim that the old Taylor can’t be reached because “she’s dead.” This line validates her social absence and erasure of memories.

Now, it has been almost 11 years since Taylor debuted her first song “Our Song,” winning over the hearts of teenagers across the country. Teenagers who instantly related to her catchy first-love heartbreak ballads and girl next door familiarity. But as her fans aged in order to stay relevant, Swift’s brand had to continue to grow and evolve as well. She no longer caters to a fan base who is day dreaming about Prince Charming, but a more mature, more rebellious base who create their own fairy tales. Her fans no longer want to see her as a sweet, curly haired country crossover who tells them ‘shake it off’ when critics’ chatter becomes deafening. They demand a role model who boldly stands up to her critics and sets a brave precedent for future engagement. And with one of the most popular songs on the radio, when Taylor stands up to her detractors, she ends up being the one getting the last laugh—all the way to the bank.

Today’s consumers are being marketed to at an ever-increasing rate. While Taylor has a very large and loyal fan base, her constant reinvention and ability to stay current with her supporters will continue to boost her brand and secure her legacy for years to come. Even if that means incorporating a little self-deprecation and mockery of former selves, and even those former selves that have won her 10 Grammys to date. Taylor’s strategy includes throwing shade at past celebrity feuds, fueling the story of her new music video, and serving as the ultimate ‘clap back.’

While most brands will be unwilling to adopt this same type of marketing strategy, Taylor’s unique approach to social media reinvention gives her the ability to take control of her brand’s narrative and re-establish her relevancy to her loyal fan base. Even as one of the most successful and popular music artists of our generation, she doesn’t rest on her past success to continuously propel her future endeavors. She puts herself in the driver seat of her brand and lets us know that we are along for the ride.

Driving Your Brand’s Narrative

As marketers, we can embrace her strategy by continuously pushing social media norms and always keep a finger on the pulse of our customers. Today’s customers demand a marketing strategy that cuts through the traditional babble and creates an experience that rises above the noise and speaks to them on an individual level. Even industry leaders can embrace a marketing plan that goes beyond content calendars and organized social strategy and delivers an exceptional and fresh customer experience. As marketers, we cannot continue to play it safe, or our efforts will always fall short, being buried under past publicity. We must take the wheel and drive our brands narrative, guide our customer’s attention, and create an experience unmatched by our competitors.

Whether you love her, hate her, or don’t even know who she is, Taylor Swift’s marketing savvy is something of note. What can you take from her strategy to apply to your brand? What wouldn’t work for your company? We’d love to hear about how this applies to you and your company! Or share any lessons that you’ve gleaned from pop culture and incorporated into your marketing in the comments below.

The post What Innovative Marketers Can Learn From Taylor Swift appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

from http://blog.marketo.com/2017/08/innovative-marketers-can-learn-taylor-swift.html